It’s time to jump on the social media truck

Posted by Dawn Möeder, CPA of England and Wales on May 2, 2017

If you’ve been on the fence about social media, it’s high time you jump on the truck and deliver content. Social media isn’t going anywhere. It’s evolving, and so should your manufacturing company. It doesn’t have to be expensive. It can be effective. Even if you do not sell directly to the public, it can work for you, as long as you know how to work the platform. 

So, what do you do? Where do you begin?

Like any marketing strategy, you need to set out goals. Are you looking to maintain a loyal following, expand your reach, or maybe you’re trying to recruit recent college graduates to grow your size? No matter your plan, you’ll want to stand out from the rest. There’s always potential for you to grow your market.

In order to make your company the shiny red car in a sea of white, you’ll need to take a step back and evaluate. First, what makes you special? What is your “wow” factor, or something that makes you different from all of the other manufacturing companies? If you do not have anything setting you apart, it may be time to shake things up a bit.

Next, you’ll need to ask yourself a two-part question. Who are we targeting, and what is something they will react to in a positive manner? Whether you’re looking to make your current followers share your content or to catch the eye of a millennial with the potential to be a great manager, you’ll want to find or create something they will enjoy. However, err on the side of caution when it comes to potentially controversial content. Better to post content that is not going to have people arguing in the comment section or retweeting. “All publicity is good publicity” is not always the case.

Once you have answered those questions, it is time to get social!

You’ll want to focus on helping your clients and/or maintaining the interest of potential hires. Some examples other companies have used in the past are:

A small consumer products manufacturer – Their claim to fame is that everything is “Made-in-America.”

Another company may be revolved around technology – They post latest innovations and upgrades.

A third manufacturer is big on recycling – They show off their small carbon footprint

Now you may be thinking, “Well I don’t have time to constantly post,” or “We don’t have anyone to create whole articles.” That’s okay! You can keep it simple with a picture and caption. Or perhaps you have a creative person who can create videos and infographics. Once you have your content, you can use social media managers such as Buffer or HootSuite. You can schedule out when you want to post, and they’ll do the work for you! Just be mindful of quality over quantity. You’ll want to post enough to stay in the minds of your followers, but not too much that they lose interest and unfollow you.

Do not forget upkeep!

It’s important to respond to questions, concerns, and comments made on your pages. People appreciate when companies are responsive in a timely manner… And unfortunately, sometimes you’ll have people with negative or inappropriate comments. Be sure to have someone ready to delete the comments, or even block the person if the problem persists. Lastly, you should evaluate your progress, and adjust when needed.


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Topics: Manufacturing & Distribution