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The more people come to your site, the more likely they are to become clients or customers. Continuing to drive people to your site is beneficial for your overall business. In this last installment of the search engine optimization (“SEO”) series, we’ll be covering a few more tips that will help bring traffic to your site again and again.
You want URLs to accurately describe the page, but you don’t want to stuff it with keywords. Keep it short and interesting. The almighty hyphen is your friend. It makes the URL easy-to-read not just for the user, but for Google.
Readers can be quick to point out spelling, and some grammar errors. Google can too, be sure to edit and proof your content before publishing.
Nobody likes to read big chunks of text, neither does Google, especially if it’s repetitive. Google refers to “duplicate content,” as substantive blocks of content within or across domains that math completely, or are similar. Be cognizant of content. There are several ways to alleviate this issue. Keep your content concise and targeted to the overall message, product, or service.
You have a new product or service that you want to share. Milk the cow. You can write a blog about it, post pictures to social, create a video showing it, or even a podcast going into detail.
Share your knowledge and expertise with others. Guest blog for different sites and they’ll link back to your page while increasing your brand awareness.
It’s always frustrating when you go to a site and can’t find a link to a Facebook or Twitter, or even worse, an unkempt page.
It’s never enough to follow a SEO checklist. You need to be able to evolve and progress with the times. Continue to research best practices. Follow blogs; do a quick Google search for SEO practices. Moz is a good starting point. Never settle.
Just as your industry is changing, so is the SEO world. Make sure you’re adopting the newest techniques to compete. If you do not have a designated position to focus on your site, you can always outsource or contract someone to do it for you.
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