Welcome to the next blog post in a series of best practices for search engine optimization (“SEO”) and your organization’s website. We’ll discuss user experience (“UX”): what it is, what it means, and what you can do to help potential clients gain a better understanding while visiting your website. We’ll also go over user interface design (“UI”) and how it relates to UX.
Not only will having a great experience attract people back to your site, it will help increase your search engine ranking. It’s not enough to create a website and call it a day. Your site needs to be aesthetically pleasing to the eye, and easy to navigate. People should enjoy being on your site.
What is UX?
User experience relates to the usability of the website. What does that entail? Your website should provide pertinent information. Content should be easy to find, along with being accessible for those with disabilities. Generally, it should be easy to use.
There are several elements that go into making your site all of those:
UX can become very technical easily, but these are a few basics. If you’re not sure where to start, you can always send out a survey, or have people test out your site and let you know their thoughts. This is not the time to be defensive of your site. The site is for the people, not you.
What is UI?
User interface design (“UI”) refers to the actual aesthetics of the site. It’s what you’re seeing as you click through and scroll up and down. If UX is the infrastructure for a city, UI is the architectural design. UX is the nervous system and bones; UI is the skin, hair, and nails.
The website could be easy to navigate from a development standpoint, but if it’s hard to read because of the colors clashing, there are a lot of moving items, or the font is too small, people will exit and find something else.
A few tips for UI:
To recap: a good design is nothing if it isn’t functional. Functionality is nothing if it isn’t pleasing to the user. Both UX and UI go hand in hand when it comes to a website. If you do not have someone in-house to work on your site, there are agencies or freelancers who can help you make your website pop. The better experience people have on your site, the higher potential you have for new customers.
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