My name is Lee Ann Collins, managing partner of Lane Gorman Trubitt, (LGT), a public accounting firm in Dallas, and this job is keeping me up at night.
This month, client loyalty is keeping me up. I woke up from a nightmare in which the firm’s clients were all going to a competitor because they were giving away moose-shaped stress toys. I woke chuckling about my absurd nightmare and assured myself that our clients keep coming back because we keep taking care of them.