In the past we have talked about brand voice and creating an image that lines up with that. Check out this article if you haven’t read that part yet. This time let’s talk about the elements of...

In a previous article Josh discussed the importance of brand voice for your organization and the impact it can have on prospects and clients. In part two, he discusses how to create your story. You...

For centuries the word “brand” has been used in order to establish ownership of particular material items. Artistic works have long borne the mark their creators, livestock have been branded to show...