News for not-for-profits

Posted by lgtcpa on Jan 31, 2018

What it takes to score with employees

The popular job search site Indeed.com has ranked the best not-for-profits to work for based on employee reviews, providing some useful tips on what it is that not-for-profit employees value in an employer.

Habitat for Humanity claimed the top spot, performing well on measures of compensation and benefits, work-life balance, and job security and advancement. It earned the No. 1 ranking on management and culture. Habitat employees noted the multiple opportunities to learn, supportive managers and a work environment that’s fun, but also productive and meaningful.

AARP came in second and grabbed the top ranking for work-life balance. Employees cited pay, benefits, and a feeling of genuine commitment to the community as positives.

Indeed also found that not-for-profits that provide employees opportunities to help children were highly rated. The top 10 included the Boys & Girls Clubs of America (No. 3), Boy Scouts of America (No. 4) and Communities in Schools (No. 5). The Girl Scouts of the USA just missed the list, at No. 11.

Is your organization missing the mark with its emails?

A new study on how consumers engage with brands and messages through email suggests that not-for-profit marketers are falling behind. The 2017 Consumer Email Habits Report: What Do Your Customers Really Want? found that 81% of the 1,003 survey respondents said they want touches of personalization in emails they receive from not-for-profits. But only 42% said that they regularly receive relevant emails based on personal preferences.

It’s also notable that 53% of respondents prefer to receive not-for-profit communications via email, compared with 31% who prefer direct mail. And 58% of Millennials “always” or “most of the time” donated to a not-for-profit based on an email, while only 18% of respondents age 55 or over did the same.

The study was commissioned by email marketing software company Campaign Monitor and conducted by research firm Market Cube.

Not-for-profits look to more fundraising in their growth efforts

Almost all not-for-profit financial professionals responding to a recent survey believe organizational growth is at least somewhat important — and most are turning to fundraising for help. More than three-quarters of the 301 respondents indicated that their organizations are at least somewhat likely to expand their fundraising efforts over the next 12 to 18 months.

Nonprofit Finance Study — Managing Growth, conducted by nonprofit and association software firm Abila, also found that 84% of respondents expect to seek new grant funding opportunities. In addition, their organizations are “somewhat likely” to pursue partnerships with other not-for-profits (72%), provide new services that will generate revenue (69%), and build partnerships with corporate sponsors (67%).

Topics: Not-for-Profit