How to Create Your Story

In a previous article Josh discussed the importance of brand voice for your organization and the impact it can have on prospects and clients. In part two, he discusses how to create your story. You can see the first part here.

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Topics: Brand, Marketing

Tell Your Story: Books and Brands

For centuries the word “brand” has been used in order to establish ownership of particular material items. Artistic works have long borne the mark their creators, livestock have been branded to show ownership, and countries’ symbols have covered the landscape.

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Topics: Brand

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