The more people come to your site, the more likely they are to become clients or customers. Continuing to drive people to your site is beneficial for your overall business. In this last installment of the search engine optimization (“SEO”) series, we’ll be covering a few more tips that will help bring traffic to your site again and again.
Welcome to the next blog post in a series of best practices for search engine optimization (“SEO”) and your organization’s website. We’ll discuss user experience (“UX”): what it is, what it means, and what you can do to help potential clients gain a better understanding while visiting your website. We’ll also go over user interface design (“UI”) and how it relates to UX.
In a series of SEO, we’ll discuss different tasks you can do in order to help maximize traffic on your site.
Let’s start from the beginning. What is SEO? SEO stands for search engine optimization. What does that mean? Search engines like Google, Bing, and Yahoo all use algorithms that decide how to rank sites on their pages, and SEO is the process that helps your site rank closer to the top of the page.
As people have become more vocal about socializing online, businesses have been listening. Social listening. And now not-for-profits are beginning to join them.
This new approach has become a cost-effective way organizations can see what interests their supporters, along with a great way to gain more momentum within their organization. So, what exactly is social listening, and how do I get started?
As much as people know about their company, they really don’t. Whenever people are being on-boarded, they learn a bit about the history of the company. If the person did their homework before interviewing, he or she might know a bit more. As time goes on, the company culture begins to come to light. But there are a few things employees may never know, or pay attention to, and it could be vital to your company’s success to take some time to learn.